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First design idea for the Stream of Life logo

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I wanted to go in a very clean and minimalist direction, using 4 colors, and 2 of them are tints of another.

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I wanted to show the client a very sleek design, but also the potential for a little bit more fun and playful elements like the fish swimming on the bottom.

The logo took a big leap in change and the client preferred this second version over the first.

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The "Stream of Life" is definitely more evident, and only blues would be used.

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At this point I still had a white streak in the logo, however the client preferred the logo with no white streak. The client also opted for a cursive, decorative font, and was satisfied this.

Final branding sheet for Stream of Life

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